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Olie & Hudsy
Date
April 2023
Eco-Friendly Baby Essentials Branding and Packaging for Olie & Hudsy
Brand Identity Design: Developed a warm, minimalist brand identity for Olie & Hudsy, reflecting the brand’s commitment to sustainability and the gentle care needed for babies. This includes a clean, modern logo featuring a playful bear, complemented by a soothing color palette of taupe and soft shades of blue and daisy. The cohesive visual style is both comforting and eco-conscious.
Packaging Design: Designed eco-friendly, aesthetically appealing packaging for Olie & Hudsy’s line of baby essentials, including blankets and baby care products. The packaging features the brand's calming color scheme, embodying a dedication to sustainability while ensuring a soft, approachable look for parents.
Label Design: Crafted product labels that emphasize the natural, organic ingredients used in Olie & Hudsy’s goods, incorporating the brand’s color palette to ensure the packaging remains simple yet elegant and complements the brand's clean, modern aesthetic.
Website Design: Designed a seamless, user-friendly website that showcases the Olie & Hudsy product range. The site is intuitive and mobile-responsive, providing a calming shopping experience for parents, with a design that reflects the brand's focus on eco-consciousness and safety, accented by the soothing color scheme.
Product Photography: Provided high-quality product photography that highlights the craftsmanship and detail of Olie & Hudsy’s baby essentials, enhancing the visual appeal for online shoppers and print materials while harmonizing with the overall color theme.
Marketing Materials: Created a suite of marketing collateral, including social media graphics and digital ads, to promote Olie & Hudsy’s sustainable baby products and connect with eco-conscious parents. The visuals reflect the brand’s values and focus on safety, simplicity, and sustainability, enhanced by the brand’s calming color palette.
For Olie & Hudsy, we developed a brand identity that embodies simplicity, warmth, and sustainability. At the core of the design is the belief that baby essential goods should be as gentle on the planet as they are on your baby. The playful yet elegant bear icon symbolizes comfort and care, evoking a sense of security that new parents seek.
The black and white palette reflects a modern, minimalist aesthetic, while also making the brand feel approachable and timeless. This simplicity in design mirrors Olie & Hudsy’s commitment to eco-friendly, sustainable practices — from using organic, non-toxic materials to reducing their environmental impact in every step of production. The typography reinforces the brand's clean and modern feel, making it stand out in the market while still maintaining a soft, welcoming tone.
This identity not only appeals to eco-conscious parents but also tells the story of thoughtful craftsmanship and environmental responsibility. Every visual element, from the logo to the packaging, was carefully crafted to reflect Olie & Hudsy’s dedication to providing sustainable, high-quality products for newborns while contributing to a healthier planet.
